Sexism

Idioms from a generation past

Late one night, a friend and I got discussing after she tweeted about using the phrase ‘Jacqueline of all trades’. We felt that it didn’t exactly roll off the tongue and settled on ‘Jackie of all trades’, which is better for being gender-neutral.

Naturally, it got me thinking about idioms and phrases that have a gender focus.  (more…)

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The week in sexism

42-year old women are now desirable to men and we have feminism to thank for it: Yes, older women are breaking free of “the shackles of biology and convention” but why not celebrate it for the achievement that it is, rather than judging it against the yardstick of a man’s desire?

Warrior dictates…the men play sport, the women watch them: Warrior is an American company that sells lacrosse and hockey equipment. They got into trouble last week for complaining about a women’s sporting event being shown on a primary sporting channel. This brought into light their appallingly sexist ad campaign showing women in a series of sexually suggestive images. Also, they also don’t sell women’s gear – wonder why? There is a social media campaign against Warrior and you can read about it here

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Weirdos at the FIFA World Cup

It’s World Cup season and social media has been flooded with stories, posts and tweets about football. As with any sporting event, photographers seem to be paying a great deal of attention to “hottie” spectators. Unlike male spectators, there is obviously something incredible and news-worthy about an attractive woman enjoying football.

Around last week, a Facebook friend was posting pictures of his World Cup holiday in Brazil.

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The week in sexism

Supermarket staff in Britain could claim millions in equal pay cases: The claims have been made against the supermarket chain Asda and involve assessing whether supermarket store-front staff jobs, which are mainly held by female workers, are of equal value to  higher-paid jobs in distribution warehouse jobs, which are held mainly by male workers. Distribution warehouse jobs may well be considered higher value due to “uncomfortable conditions, additional skills and unsocial working hours involved” but this is a significant development in the private sector where equal pay job evaluations aren’t as frequent. 

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